My referral program I have in place I personally developed over 30 years ago. My staff and I do not invite every client to join our loyalty program. 

When the client and my staff enjoy a professional and courteous experience, we know our client trusts what we say and clearly, we have a good relationship, we leave a thank you letter in their vehicle. 

My thank you letter invites our client to recommend likeminded friends and family to enjoy the services of our business and join our community. In appreciation for referring a new client to my business, I thank our client by way of a 10% discount for each new referred client that uses our services. This discount is then applied the next time our client presents their vehicle for service or repair. 

To qualify for this referral discount, the referred client must have booked in and had the work performed on the vehicle. 

In other words, an invoice had been raised by Andrews High Tech for this new referred client. 

Just referring a friend or family member does not qualify, booking in a friend or family member does not qualify, when an invoice is raised this becomes a qualified referral. 


It really is as simple as:

1. Client brings in vehicle and has work performed, thank you letter with referral invite left in vehicle

2. Client refers a friend or family member to my business; friend has work performed at Andrews High Tech – referral discount recorded. 

3. Original client returns to Andrews High Tech for work to be performed, referral discount retrieved and applied to invoice. 

 

How much can this save me?

Each client referral will add a 10% discount toward the next time your vehicle is in for service or repair. 

Up to 5 referral discounts can be collated and applied to your next invoice. If you have more than 5 referral discounts pending, the remaining discounts will carry over toward your next visit. 

The maximum amount of your invoice the referral discount can extend toward is $1000.00.

For example: if you have an invoice for repairs to the sum of $2000.00 and you have 5 referral discounts pending on file this would equal 50% discount of the first $1000.00 of the invoice. The balance owing on your invoice would be $1500.00.

 

Personally, I consider this to be a very generous reward program that is clear and transparent in operation and execution. 

What is not part of the referral reward program:

1. A client may not keep referral discounts in the “bank” In other words, a client may be due for a scheduled service on their vehicle. When the client enquires for a price on the service, they find it is only a minor service. The client is aware they have a referral discount or two pending and ask if these cannot be applied to this particular service, but rather be saved and put toward a more expensive repair. Such requests are not entertained, this is not how the referral program is designed and, in my opinion, not in the spirit of the program. 

2. A client brings in their vehicle for service or repairs only to find out there are major works required. Realising the potential expenses of the repair the approval for work to be undertaken is not forthcoming. It is clear the attempt is to draw out the repair process while the client attempts to raise further client referrals to increase the discount on current vehicle repairs. All pending client referral discounts are applied to said job on the day the vehicle is presented for service or repair work (the day the vehicle is delivered to the business) Otherwise, I would have scores of stranded vehicles clogging my limited parking accommodation whilst clients explore the opportunity to raise more discounts and thus reduce their repair bills. Again, this is not the design of my referral program nor is this practice in the spirit of the reward program. 

3. A client brings in their vehicle with some concerns and requests a diagnosis on what is wrong. A quote is prepared for the work to which the client declines at the time, requesting to pay for the diagnosis only and taking delivery of their vehicle. The client then begins a quest to gain a suite of referrals in preparation to rebook the vehicle for the required repair work on the vehicle, now prepared to only pay a fraction of the repair cost. Again, this is not the design of my referral program nor is this practice in the spirit of the reward program.

4. Tyres, performance hardware components and performance software upgrades are not excluded from referral discounts.

 

Kind regards,

Andrew Napper.